Wholistic Mythology Center — Bridging Cultures Through Myth, Play & Connection

Overview:
The Wholistic Mythology Center was developed to redefine community engagement through comparative mythology, therapeutic play, and cross-cultural connection. Positioned as a traveling initiative, the center’s brand strategy integrates educational programming with visual storytelling to foster connection and wellness across diverse cultural narratives.

Challenge:
Design a comprehensive brand identity for a community-focused organization that emphasizes collaboration, sustainability, and cultural connection while maintaining visual cohesion across physical and digital touchpoints. The objective was to craft a compelling brand narrative that communicates the organization’s mission and values through intentional design.

Approach:

• Research & Strategy: Analyzed global studies on mental health, cultural mythology, and therapeutic play to identify cross-cultural themes that align with the center’s mission. Synthesized insights into a strategic framework for the brand’s positioning.

• Concept Development: Established a brand narrative that connects mythological storytelling and therapeutic practices, symbolized by the resilient sage plant — a motif representing healing, wisdom, and connection.

• Design System: Developed a comprehensive visual identity, including logo design, color palettes, typography, and collateral, integrating mythological symbolism and nature-inspired aesthetics.

• Marketing Strategy: Outlined a marketing framework to introduce the center as a community-building hub, leveraging both physical and digital assets to promote workshops, events, and public engagements.

Deliverables:

• Comprehensive brand strategy and creative brief

• Visual identity system: logo, color palette, typography, and collateral

• Strategic marketing framework with targeted messaging for community engagement

• Design assets for print and digital, including event posters, brochures, and social media templates

Impact & Outcomes:

• Established a strategic brand identity system that aligns with the mission to promote cultural connection and mental wellness.

• Developed a visual language that reinforces the center’s narrative while maintaining visual cohesion across print and digital platforms.

• Demonstrated the potential for culturally resonant design to foster connection and build community, positioning the Wholistic Mythology Center as a compelling model for socially impactful initiatives.