Brand Strategy | UX Research | Brand Design

Project Overview
The Wholistic Mythology Centre is a community-focused initiative designed to build cross-cultural connection through therapeutic play, symbolic storytelling, and myth-based education. This project focused on developing a strategic brand system that could adapt across physical and digital platforms, using narrative design and visual cohesion to foster belonging, resonance, and mental wellness.

Problem Space
To support the launch of a mobile cultural hub, the organization needed a brand identity that:

• Embodies values like collective healing, wisdom, and cross-cultural dialogue.

• Communicates clearly across audiences, from workshop participants to partner orgs.

• Maintains visual and narrative consistency across events, print materials, digital media, and merchandise.

Solution Highlights

• Brand Strategy: Created a narrative framework rooted in global mythology and mental health research, using the sage plant as a central symbol of restoration, knowledge, and play.

• UX Research: Conducted thematic, cross-cultural research to understand how different audiences connect with symbolic imagery, therapeutic storytelling, and aesthetic tone.

• Brand Design: Developed a cohesive visual identity system—including logo, typography, color palette, and environmental applications—that balances clarity with symbolism and nature-inspired aesthetics.

Research & Design Process

• Synthesized findings from mental health theory, cultural mythology, and visual semiotics to guide the brand’s tone and message.

• Iterated on design directions using moodboards, stakeholder feedback, and audience empathy maps.

• Created flexible assets for both digital and print touchpoints, from event posters to social media templates and apparel applications.

Outcomes & Impact

• Delivered a strategic identity system that reinforces the Centre’s mission while remaining adaptable across mediums and environments.

• Demonstrated how culturally grounded design can build trust, support healing, and amplify engagement for socially driven initiatives.

• Positioned the Wholistic Mythology Centre as a model for design that merges story, symbolism, and strategy to promote collective wellness.

Tools
Illustrator, InDesign, Figma, Notion, Cross-Cultural Research Frameworks