PROJECT: Initial UX Research For Larger UXUI App Project: "Uncharted Minds: Engaging Intellectuals Beyond Academia"

UXUI PROJECT STATEMENT: Intellectuals in Portland lack a centralized platform to connect, collaborate, and access resources for research-driven, community-focused initiatives beyond academic institutions. How might I create a platform to empower and unite them?

OBJECTIVE: To create three As-Is user journey maps for the top personas identified based on google form survey feedback.
Each will highlight the current experiences, goals, frustrations, and touchpoints personas face before the proposed platform exists.

DELIVERABLES:

• Three Complete As-Is User Journey Maps:

• Persona 1: The Independent Researcher (By Choice)

• Persona 2: The Knowledge Seeker (College is Too Expensive)

• Persona 3: The Alum Seeking Knowledge (Regain Access to Intellectual Community)

• A cohesive PDF deck documenting:

• Project Brief

• Research Insights

• Final As-Is User Journey Maps

GOALS REACHED:

• Focus on Process: Demonstrate a clear design-thinking approach in research, mapping, and final deck.

• Enhance UX Research Skills: Improve skills in creating visually engaging user journey maps + other UX Skills.

• Risk-Taking: Push creative boundaries by tackling complex personas and refining storytelling.