Advaitic Songs — A Visual Odyssey in Sound and Space

Overview:
This conceptual redesign reimagines the visual identity of OM’s album Advaitic Songs as a layered, immersive wayfinding experience. Drawing inspiration from Hindu yantras, sacred geometry, and the meditative essence of OM’s music, the design transforms the album cover into a spiritual map, inviting listeners to explore ambient soundscapes through symbolic landscapes. The project includes a comprehensive branding suite encompassing vinyl and CD packaging, streaming platform graphics, and promotional assets.

Challenge:
OM’s original album art employs Orthodox iconography and minimal edits of existing spiritual artwork, creating a visual disconnect between the band’s deeply contemplative sound and its visual branding. The challenge was to:

• Develop a conceptually rich visual narrative that aligns with OM’s drone-heavy, mystical soundscape while maintaining a sense of reverence.

• Reinterpret the band’s visual identity in a way that honors their contemplative, trance-like aesthetic without relying on conventional religious imagery.

• Create an immersive, tactile experience that acts as both a visual and metaphysical journey for the listener, reflecting the sonic pilgrimage of the album.

Approach:

• Research & Concept Development: Conducted in-depth research on Hindu yantras, sacred geometry, and the meditative impact of drone music, exploring how visual structures can serve as metaphysical maps.

• Mapping the Soundscape: Translated the album’s five tracks into symbolic, location-inspired compositions, connecting each song to a geographical or spiritual site such as Varanasi, Lalibela, and Mount Sinai.

• Design System Development: Developed a visual identity that merges cosmic geometry, topographical maps, and embossed metallic textures, creating a tangible, tactile experience that mirrors the hypnotic quality of OM’s sound.

• AI Integration: Leveraged AI-generated 3D renderings and digital topographies to blend physical and digital landscapes, producing a richly textured visual system that feels simultaneously ancient and futuristic.

Deliverables:

• Vinyl and CD packaging, including front and back covers, inner booklet, and disc design

• Streaming platform graphics and promotional assets

• Social media templates for release marketing

• Visual narrative framework that guides listeners through a meditative journey, linking each track to a symbolic site on the yantra-map

Impact & Outcomes:

• Developed a cohesive visual language that aligns OM’s sonic and visual identity, creating a more immersive, experiential connection for listeners.

• Demonstrated the potential of sacred geometry as a narrative structure, using yantras and cosmic maps to convey a sense of journey and transformation.

• Positioned the project as a case study in concept-driven branding, showcasing how sound, space, and visual design can converge to create a unified sensory experience.